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Published on
August 22, 2025
In 2025, the tourism landscape in China saw a major milestone with the successful completion of the NIHAO! CHINA 2025 program, a collaborative effort spearheaded by Trip.com Group. This initiative brought together over 100 leading Asian tour operators from across the continent to explore China’s vibrant and diverse regional tourism offerings. The program was designed to highlight key destinations and enhance inter-regional tourism cooperation within Asia, providing a platform for cultural exchange and collaboration.
The NIHAO! CHINA 2025 Asian Tour Operators’ program was held across four unique, curated routes that showcased the country’s scenic landscapes, rich history, and vibrant cultural heritage. These routes—Scenic Landscapes Tour, Ancient Capitals & Culture Tour, Mountains & Rivers Discovery Tour, and Colourful Silk Road Tour—provided international tour operators with invaluable insights into China’s tourism strengths. Each itinerary enabled the participants to engage directly with local tourism stakeholders, gaining firsthand experience of the country’s diverse regional offerings.
- Suzhou → Huangshan → Ningbo: A breathtaking tour of China’s natural beauty and ancient history.
- Jinan → Anyang → Handan: A deep dive into China’s ancient capitals and cultural landmarks.
- Zhangjiajie → Guilin → Changchun: Discovering China’s majestic mountains and winding rivers.
- Quanzhou → Dunhuang → Zhangye: An exploration of the famous Silk Road and its colorful cultural heritage.
This event marked an important step in boosting China’s inbound tourism and enhancing the country’s position as a top destination for travelers from across Asia. With the support of Trip.com Group, the program also offered global marketing reach and multilingual services, making the experience accessible to a wide range of international tourists.
Touring China’s Regional Gems: A Focus on Four Curated Routes
The NIHAO! CHINA 2025 tour focused on some of China’s most iconic and culturally rich regions, offering travelers a chance to immerse themselves in diverse landscapes, history, and local traditions. Each route provided participants with a comprehensive understanding of what China’s regional tourism sector has to offer.
Route 1: Scenic Landscapes Tour – Suzhou, Huangshan, Ningbo
The Scenic Landscapes Tour takes travelers through the picturesque areas of Suzhou, Huangshan, and Ningbo, showcasing the beauty of China’s landscapes and architecture. Suzhou, often referred to as the “Venice of the East,” is renowned for its stunning traditional gardens and ancient water towns.
Huangshan (Yellow Mountains) is one of China’s most famous mountain ranges, offering breathtaking vistas, ancient pine trees, and unique granite peaks. The tour then continues to Ningbo, a coastal city rich in history and home to some of China’s best-preserved temples and cultural sites. This route is perfect for those who want to experience the natural beauty and cultural heritage that China has to offer.
Route 2: Ancient Capitals & Culture Tour – Jinan, Anyang, Handan
For those interested in China’s ancient history, the Ancient Capitals & Culture Tour offers an incredible journey through Jinan, Anyang, and Handan. Jinan, known for its natural springs and historical significance, is a city steeped in ancient culture and rich traditions.
Anyang, once a capital of the Shang Dynasty, is home to many historical sites, including the Yinxu ruins, a UNESCO World Heritage site. Handan, another historically rich city, is known for its ancient architecture and its role as a key cultural and political center in ancient China. This route immerses visitors in the ancient history that helped shape modern Chinese civilization.
Route 3: Mountains & Rivers Discovery Tour – Zhangjiajie, Guilin, Changchun
For nature lovers and adventure enthusiasts, the Mountains & Rivers Discovery Tour offers a spectacular journey through Zhangjiajie, Guilin, and Changchun. Zhangjiajie, known for its towering sandstone pillars, served as the inspiration for the floating mountains in the movie Avatar. This UNESCO World Heritage site offers a one-of-a-kind opportunity to explore breathtaking landscapes.
Next, the tour moves to Guilin, famous for its iconic karst mountains, rivers, and caves. The picturesque beauty of the Li River is an experience that tourists often describe as one of the most beautiful sights in the world. Changchun, with its lush greenery and tranquil rivers, completes this immersive route into China’s stunning natural environment.
Route 4: Colourful Silk Road Tour – Quanzhou, Dunhuang, Zhangye
The Colourful Silk Road Tour takes participants through Quanzhou, Dunhuang, and Zhangye, three key cities on the famous Silk Road. Quanzhou, once a bustling port on the ancient trade route, is known for its rich cultural diversity and historic architecture. Visitors can explore ancient temples, mosques, and bustling markets that reflect the global influence of the Silk Road.
Dunhuang, with its Mogao Caves and cultural relics, is another must-visit destination on this route. The ancient city is a treasure trove of art and history, showcasing Buddhist cave paintings and the fascinating intersection of multiple cultures. The final stop, Zhangye, is famous for its Rainbow Mountains—a stunning landscape of red, yellow, and green layers of rock that has become one of China’s most popular natural wonders.
Trip.com Group’s Role in Boosting Regional Tourism
Trip.com Group played an integral role in the NIHAO! CHINA 2025 initiative, providing key support in terms of global marketing, data-driven insights, and multilingual operational services. Through its extensive platform network, which includes Trip.com, Ctrip, Skyscanner, and Qunar, the company was able to expand the reach of China’s regional tourism offerings to a global audience.
In addition to organizing the NIHAO! CHINA 2025 program, Trip.com Group provided valuable insights into the regional tourism market, analyzing trends and consumer behavior to better cater to the needs of international travelers. This data-driven approach helped to maximize the visibility of China’s less-explored destinations, increasing the likelihood of inbound travel bookings from South Korea, Thailand, Malaysia, and Indonesia—countries identified as top source markets for Chinese tourism.
The program also served as a platform for cross-border cooperation and collaboration between Asian tourism stakeholders, further cementing the importance of inter-regional travel. This collaboration aims to boost inbound tourism to China by fostering relationships with international tour operators and encouraging them to promote lesser-known Chinese cities to their clientele.
Impact on China’s Inbound Tourism
China has experienced a significant surge in inbound tourism, with data from Trip.com Group showing that year-over-year bookings to the mainland have increased by 100%. This surge is partly due to growing interest in China’s diverse regional destinations, with Suzhou, Huangshan, Zhangjiajie, and Dunhuang becoming increasingly popular among international travelers.
With Trip.com Group’s support, China is poised to continue its strong growth in inbound tourism. The NIHAO! CHINA 2025 program highlights how regional collaboration can drive international interest and help transform emerging travel destinations into sought-after tourist spots.
Conclusion
The NIHAO! CHINA 2025 tour has proven to be a pivotal moment in the evolution of China’s inbound tourism. By focusing on regional strengths and offering curated travel routes that cater to diverse interests, the program has paved the way for stronger tourism ties between China and its neighboring Asian countries.
Thanks to Trip.com Group’s innovative approach and commitment to cross-border collaboration, China’s tourism industry is well-positioned to welcome more international visitors, especially from South Korea, Thailand, Malaysia, and Indonesia. As China continues to develop its regional tourism offerings, it is clear that the country will remain a top destination for travelers seeking authentic cultural experiences, breathtaking landscapes, and unforgettable journeys across the world’s most populous nation.
